Democrats win with the right digital strategy.
Y Associates is a Pittsburgh-based digital marketing agency that works only for Democrats in its candidate work, with a specialty in down-ballot races: state, county, municipal, judicial and school board.
Built for the races most agencies overlook
National firms chase congressional and statewide races. Local generalists often do not know the digital playbook. Down-ballot candidates end up in between, with real budgets, short timelines and districts that do not match any platform's default map.
Down-ballot is our focus, not an afterthought. We know the budgets, the timelines and the digital tactics that move voters in a district race. And we believe in Democrats. It is personal, not just professional.
Down-ballot is the work.
Built for district races
State legislative, county, municipal, judicial and school board races are the core of our political roster, not an afterthought.
Pittsburgh-based, Allegheny-focused
We live in this market. We know the voter file, the local media and the neighborhood-level dynamics, and why a Mt. Lebanon strategy differs from a McKees Rocks one.
Full transparency on spend
No hidden markups and no mystery line items. Every dollar is reported, with exactly where it went and what it bought.
The full digital stack under one roof
Every channel coordinated as one campaign instead of stitched together across vendors. One team, one strategy, one accountable point of contact.
All digital channels. One coordinated campaign.
Voters do not live on one platform, so neither should your campaign.
Programmatic display
Keeps your name in front of district voters across the websites and apps they use.
Paid social
Persuasion, volunteer recruitment and fundraising asks on the feeds voters scroll every day.
Search and SEO
Voters who look you up find your message, your record and your donation page first.
Fundraising
Online fundraising coordinated with every other channel, so asks reach supporters already engaged.
Single-message ads do not work
A district is not one audience. Longtime supporters, persuadable neighbors and voters who have never heard your name each need a different message.
We segment your voters and create targeted messaging for each group, so voters feel seen and heard, not talked at.
Candidates we have worked with
Past down-ballot clients we have supported with digital strategy and execution.
Rep. Anita Kulik · PA State House, District 45
Pennsylvania State Representative for House District 45, representing Bridgeville, Carnegie, Coraopolis, Kennedy, McKees Rocks, Robinson and the western Allegheny County suburbs.
Judge Amanda Green-Hawkins · Court of Common Pleas
Judge of the Allegheny County Court of Common Pleas. A countywide judicial race that called for name recognition and voter education across Allegheny County municipalities.
Councilman Daniel Lavelle · Pittsburgh City Council, District 6
Representing the Hill District, downtown and adjacent neighborhoods, with a deep focus on municipal issues.
Frequently asked questions
Which candidates does Y Associates work with?
Democrats only. Our candidate work is for Democratic candidates, with a focus on down-ballot races in Allegheny County and beyond.
What kinds of races do you work on?
State legislative, county, municipal, judicial and school board races, including incumbents running for re-election, challengers building name recognition and special-election candidates on short timelines.
Do you work with Democratic candidates outside Allegheny County?
Yes. We are based in Pittsburgh and focused on Allegheny County, and we work with Democratic down-ballot candidates beyond it as well.
Will we see exactly where our money goes?
Yes. There are no hidden markups or mystery line items. Every dollar is reported, along with where it went and what it bought.
How do we get started?
Request a free, no-obligation digital strategy recommendation using the form below. We will talk through your district and what a competitive digital program looks like for your race, whether or not you end up working with us.
What happens next
No pressure, no long contracts to decode. Here's exactly how it goes.
- Get your score or audit Take the AI Readiness check or ask for a free audit. Two minutes.
- Talk it through A 30-minute call with our team about your goals and what we found.
- Get a tailored plan Channels, targeting and monthly cost spelled out before anything starts.
- Launch and grow We go live, check results every day and meet with you every month.