Down-Ballot Democrats Win
With The Right Digital Strategy.
"We believe in Democrats — and we want you to win."
Y Associates is a Pittsburgh-based digital marketing agency built around one specialty: helping down-ballot Democratic candidates compete and win in Allegheny County, Pennsylvania, and beyond. State house. County. Municipal. Judicial. The races where digital strategy is the difference.
Free , no-obligation district-level digital strategy recommendation.
Get Yours →Built For The Races Most Agencies Overlook
National firms chase congressional and statewide. Local generalists don't know the digital playbook. We do one thing: help down-ballot Democrats run smart, modern campaigns — without the markups and without the mystery.
Down-Ballot Is The Whole Practice.
State legislative, county, municipal, judicial, school board — these aren't afterthoughts on our roster. They're the work. We know the budgets, the timelines, and the digital tactics that actually move voters in a district race.
Pittsburgh-Based, Allegheny-Focused.
We live in this market. We know the voter file, the local media, the neighborhood-level dynamics, and the difference between a Mt. Lebanon mailer strategy and a McKees Rocks one. Local context is built in.
Full Transparency On Spend.
No hidden markups. No mystery line items. You see what the platforms charge and what we charge. Every dollar gets reported, and every report tells you exactly where your money went and what it bought.
The Full Digital Stack — Under One Roof.
Programmatic display, paid social, search, SEO, digital audio, streaming video, digital billboards, and fundraising — coordinated as one campaign instead of stitched together across vendors. One team, one strategy, one accountable point of contact.
Eight Channels. One Coordinated Campaign.
Voters don't live on one platform — and neither should your campaign. We run an integrated digital program so your message shows up where your district actually spends its time.
Programmatic Display Advertising
Geo-targeted, behavioral, and contextual display ads served to your voters across the open web.
Paid Social Media Advertising
Meta, TikTok, and platform-specific creative targeting voters by age, geography, and persuasion universe.
Political Search Engine Marketing
Own your name, your opponent's name, and the issues your campaign turns on — every time a voter Googles.
Digital Audio Advertising
Spotify, Pandora, iHeart, and podcast pre-roll — reach commuters and listeners radio can't deliver anymore.
Streaming Video Advertising
OTT and CTV ads on Hulu, Max, Paramount+, YouTube TV, and other political-friendly streaming platforms — TV-quality reach without TV-budget waste.
Digital Billboards & DOOH
Programmatic DOOH with dayparting and geo-precision — billboards that work like digital ads.
Political SEO & Backlinking
Long-term organic visibility for your name, your platform, and your record. Strategic backlinking and on-page SEO so voters find you first — not your opponent.
Digital Fundraising & Donor Acquisition
Donor acquisition and ActBlue conversion campaigns. We build funnels that turn supporters into donors — and donors into recurring contributors who fuel the final stretch.
Down-Ballot Democrats We've Worked With
A snapshot of past clients we've supported with digital strategy and execution.
Rep. Anita Kulik
Pennsylvania State Representative, House District 45 — representing Bridgeville, Carnegie, Coraopolis, Kennedy, McKees Rocks, Robinson, and the western Allegheny County suburbs since 2017.
Judge Amanda Green‑Hawkins
Judge of the Allegheny County Court of Common Pleas — a countywide judicial race requiring district-wide name ID and voter education across all Allegheny municipalities.
Councilman Daniel Lavelle
Pittsburgh City Council, District 6 — representing the Hill District, downtown, and adjacent neighborhoods with deep municipal-issue focus.
"Chris and company are always willing to go the extra mile , resolve media and technical issues in layman terms. Chris is always my first stop on campaigns. Amenable to listening and offering sensible resolutions."
The 2026 Primary Is Already Underway.
We're actively working with Democratic candidates across Allegheny County for the 2026 primary cycle — incumbents running smart re-elections, challengers building name ID from scratch, and special-election candidates moving on accelerated timelines.
- State house and senate candidates
- County council and row offices
- Municipal and judicial races
- Special elections (including HD-45 successor race)
If you're running in Allegheny County in 2026, we want to talk. Whether you end up working with us or not, you'll leave the call with a clearer picture of what a competitive digital program looks like for your district.
Let's Talk About Your Campaign.
Pick the call that fits. Either one ends with a free, no-obligation digital strategy recommendation tailored to your district.