Digital Out-of-Home (DOOH) Advertising

Big Screens. Smart Targeting. Real-World Impact.

Digital Out-of-Home (DOOH) blends the scale of traditional billboards with the precision of digital media. Whether it's a gas pump, grocery screen, airport terminal, or urban display, DOOH ads reach people in real life — with digital-level control over targeting, timing, and creative.



At Y Associates, we run smart DOOH campaigns that turn everyday moments into branding opportunities.

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Bring Your Brand to Life with High-Impact DOOH Ads

What Is DOOH?

Digital Out-of-Home advertising refers to video or static ads delivered across real-world digital screens — outside the home — through programmatic platforms. It's like display or video ads, but in the physical world.

✅ Gas Stations, Convenience Stores
✅ Digital Billboards & Urban Panels
✅ Gyms, Airports, Doctor Offices
✅ Elevators, Malls & Waiting Rooms
✅ Grocery Checkout Screens
✅ Sports Bars & Entertainment Venues

A bus stop with a lot of billboard signs at night
A person is drawing on a map next to a laptop

Target DOOH by:

  • Location (zip code, city, DMA, or custom radius)
  • Time of Day / Dayparting
  • Weather & Events
  • Demographics or Behaviors (via mobile data overlays)
  • Venue Type (e.g. gyms vs. gas stations vs. pharmacies)

Use DOOH For:

  • Local awareness campaigns
  • New business launches or expansions
  • Seasonal and holiday promotions
  • Real estate, auto, legal, medical, and more
  • Events, grand openings, or franchise rollouts

Why Digital Out-of-Home?

  • Mass Reach + Digital Flexibility
  • Unskippable, Unblockable Media
  • Contextually Relevant Placements
  • Fast Turnaround on Creative Changes
  • Enhances Brand Visibility & Local Credibility
  • Great Companion to Display, Social & Video Ads
A row of empty billboards in a city park.

Why Y Associates?

We bring programmatic DOOH into your broader media plan — not as a one-off, but as part of a full-funnel marketing strategy. Our team handles the creative specs, placement targeting, platform bidding, and performance reporting — so you get real results in the real world.

Start a Smart DOOH Campaign With Y Associates

We leverage data-driven planning to place your ads in the best locations, ensuring maximum visibility and engagement for your brand.

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