We differentiate ourselves through our creativity, service, speed, and ability
to find solutions.
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About Y Associates
Data-Driven Marketing, Built for the Real World
At Y Associates, we combine sharp strategy, smart technology, and deep industry experience to deliver digital marketing that actually works.
We help local businesses, national brands, political campaigns, advocacy groups, and media companies plan and execute targeted digital campaigns that reach the right people, in the right places, with the right message — across every screen.
Our work is built on a simple principle: strategy first, execution always.
What We Do
We specialize in multi-channel digital marketing with a strong focus on ROI. Whether you're launching a search campaign, optimizing for local SEO, testing OTT video, or scaling paid social — we make sure every dollar moves the needle.
Our core services include:
- Paid Search (Google, Microsoft, and Performance Max)
- SEO (Onsite, Offsite, Local)
- Social Media Advertising & Management
- Programmatic Display, Native & Video
- OTT/CTV & Streaming Audio Campaigns
- Email Marketing (First-Party & Third-Party)
- Website & Landing Page Development
- Analytics & Conversion Tracking
And if you’re in a regulated or sensitive category — like politics, cannabis, healthcare, legal, or finance — we’ll help you run compliant campaigns that still perform.
Who We Work With
We’re built to serve:
- Local Businesses & Professional Service Providers
- Multi-Location Retailers & Franchises
- Political Campaigns, PACs & Advocacy Groups
- Marketing, Media & PR Agencies
- Nonprofits, Unions & Community Organizations
- Regulated Industries (Legal, Healthcare, Finance, Cannabis)
Whether you need us as your full-service marketing partner or a white-labeled extension of your internal team, we show up, think smart, and deliver.
What Sets Us Apart
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Strategy-First Approach
We don’t just “run ads.” We build full-funnel strategies that align with your goals and adapt to your market.
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Local Understanding, National Reach
From metro campaigns to ZIP-code targeting, we build hyper-local relevance into everything we do.
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Transparent Reporting & ROI Tracking
We don’t hide behind vanity metrics. Our reporting is clean, actionable, and tied to real business results.
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Custom-Tailored Solutions
No off-the-shelf packages. Every campaign is custom-fit to your audience, budget, and objectives.
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Flexible & Collaborative
Need us to lead, support, or integrate with your existing agency or internal team? We’re built to plug in seamlessly.
The Y Behind Y Associates
We believe the “why” matters. That every campaign, audience, and message should serve a clear purpose. We don’t waste time (or budget) chasing trends — we build things that work. That’s why our clients stick with us, refer us, and grow with us.
Meet the Faces Behind
Y Associates
Chris Doyle
Founder + CEO
Chris founded Y Associates after more than 20 years in the media business, the latter part in corporate roles focused on digital endeavors. He began his career as a journalist and later became a publisher and then corporate vice president overseeing digital news and advertising operations for dozens of properties before embarking on his own. In addition to serving as CEO of Y Associates, he serves as a consultant with UPMC digital marketing and as fractional CMO for TruckTractorTrailer, among others.
Tatevik Asteyan
Tactic Supervisor +
Campaign Manager
Tatevik joined the team in July of 2020. As a media plan author and tactic supervisor, her primary goal is to formulate the most effective tageting plans for the businesses, and improve the overall customer conversion rate. In her free time, she enjoys creating video games.
Matty Frances
Senior Marketing Advisor
A born and bred Yinzer from Pittsburgh,
Matty has been with the company since its early days in 2017. With a wide range of knowledge in the world of Digital Marketing, Matty is here to help you reach your target audience no matter where they might be. In his spare time, you can catch Matty performing comedy at the
Arcade Comedy Theater or announcing the Pittsburgh Thunderbirds or the occasional
Pittsburgh Riverhounds game!
Anna Naltakayan
Media Plan Author +
Tactic Lead
Our team member, Anna Naltakyan, has been with Y Associates for over 5 years. Her primary job tasks include working as a media plan author and a tactic lead Anna takes pride in her ability to determine the best ways to convey messages to the target audiences for each campaign she works on. As a mother of two children, Anna focuses her free time on caring for her family.
Jon Marek
Creative Lead +
Campaign Manager
Pittsburgh native, Jon Marek, has been with Y Associates for over six years and plays the role of Creative Lead and Campaign Manager; creating high-quality digital advertisements and facilitating internal communications. Outside of work, he can be found producing podcasts and performing improv comedy with his partner as part of The Butch and the Bi.
Felipe Pinto
Tactic Lead
Felipe Pinto joined the Y Associates team in 2024. As a social media content creator, he helps brands grow on platforms like Instagram, Facebook, and LinkedIn by creating engaging and impactful content. With a background in automotive engineering and a passion for the world of motorsports, Felipe brings a unique perspective to each project. In his free time, he enjoys going to the gym and working on personal motorsport-related projects.
Let’s Talk Strategy. Book a Free Discovery Call With Y Associates.