Digital Marketing for

Traditional & Broadcast

Media Companies

Add Digital Revenue. Modernize Your Offering.

Keep Clients Coming Back.

As traditional media continues to evolve, so do your advertisers' expectations. At Y Associates, we help radio stations, TV networks, print publishers, and outdoor media companies expand their revenue through white-labeled digital marketing solutions that complement your core products.

From geo-targeted digital ads to SEO, streaming video, and reporting dashboards, we help you deliver high-performance campaigns your advertisers understand, value, and renew — again and again.

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We bring digital to traditional media — seamlessly

Who We Work With

  • Radio stations & broadcast groups
  • TV networks & local affiliates
  • Print publishers expanding into digital
  • Billboards & out-of-home (OOH) operators
  • Direct mail providers looking to digitize
  • Cable & telecom media divisions
  • Event sponsorship sales teams
  • Community magazines & regional guide publishers
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What We Help You Do

📦 Bundle Digital Into Existing Packages
 We help you add digital display, video, SEO, and social into your traditional ad buys — without adding internal workload or overhead.


📈 Improve Campaign Performance & Attribution
 We provide call tracking, lead forms, landing pages, and full analytics to help you show advertisers what they’re getting — and why it’s working.


🧰 Offer Modern Ad Products (With No Extra Staff)
 Expand your capabilities with programmatic display, YouTube, OTT, paid search, and remarketing — all fulfilled by our experienced team.


🤝 Win Back Advertisers With Measurable Options
 Bring lapsed advertisers back with campaigns that offer local targeting, flexible budgets, and visible ROI.


💼 Stay Competitive With Local & National Agencies
 We help you offer the same (or better) digital value as dedicated digital shops — without having to build it in-house.

Services We Frequently Provide

  • Display & native ad fulfillment
  • Google Search, Performance Max & LSA campaigns
  • Meta, YouTube, and OTT/CTV advertising
  • Local SEO & Google Business Profile optimization
  • Review generation & reputation management
  • Reporting dashboards & monthly white-labeled reports
  • Landing page creation for bundled campaigns
  • First-party & third-party email marketing
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Why Traditional Media Companies Choose Y Associates

We understand how to bridge traditional and digital. Our team works behind the scenes (or alongside your reps) to modernize your media mix, increase advertiser retention, and drive new revenue — all with minimal disruption to your existing sales structure.

Whether you need a white-labeled partner or a digital department on demand, we’re ready to help you lead the next wave of local advertising.

Let's Build the Future of Media Together

Let’s talk about how Y Associates can help your media company expand its digital footprint and boost results for your advertisers.

Book an appointment