Microsoft Ads
Reach 1 in 3 U.S. Searchers Not on Google — with Lower CPCs and Higher ROI
Microsoft Ads (formerly Bing Ads) power search results on Bing, Yahoo, AOL, DuckDuckGo, and other partner networks. And while often overlooked, the Microsoft Search Network reaches over 1 billion monthly users — including many professionals, older demographics, and high-income households.
At Y Associates, we run high-performing Microsoft Ads campaigns that help clients extend their reach, lower their cost-per-click, and generate new leads at scale.
Get A Free Proposal!
Reach More Customers Beyond Google
Why Microsoft Ads?
✔️
Lower Competition = Lower CPCs
✔️ Reach a more affluent, professional audience
✔️ Access users on Edge, Windows, Outlook, and Xbox
✔️ Syncs with Google Ads — but can be customized for better results
✔️ Highly effective for B2B, legal, finance, and local services
What We Run
🔍
Search Ads
Text ads that show on Bing, Yahoo, and DuckDuckGo when people search for your services.
🛍️
Shopping Ads (Microsoft Merchant Center)
Showcase product images, pricing, and descriptions in Bing search results — ideal for ecommerce.
📈
Audience Network Campaigns
Display-style campaigns that show across Microsoft’s content network — including MSN, Outlook, and LinkedIn’s partner audience data.
📞
Call Extensions & Local Ads
Drive phone calls and store visits directly from search results, maps, or mobile placements.
What We Handle
🧠 Keyword Research & Import from Google
We build custom keyword lists or smart-import from your Google Ads account and refine for Bing-specific performance.
✍️ Ad Copywriting & Extension Setup
We craft copy that converts — and build out sitelinks, callouts, and call extensions to boost CTR.
📊 Conversion Tracking Setup
We configure Microsoft’s UET tag to properly track conversions, phone calls, and form submissions.
⚙️ Bid Strategy & Budget Allocation
We use enhanced CPC and smart bidding options to optimize your spend by geography, time of day, and device.
🔍 Ongoing Campaign Optimization
We monitor performance daily and continuously adjust based on keyword-level ROI, lead quality, and competitive insights.
Ideal for:
- Law Firms & Professional Services
- B2B Lead Generation
- Financial Services & Insurance
- Ecommerce Brands
- Home Services & Local Businesses
- Medical & Dental Practices
Microsoft Ads + Google Ads = Full Search Coverage
We don’t treat Microsoft Ads as an afterthought — we use it to expand your reach, reduce your blended cost-per-lead, and get in front of overlooked high-value audiences.
Our team customizes bidding and creative strategy to make sure your Microsoft Ads complement — not just mirror — your Google Ads strategy.
Get a Microsoft Ads Audit or Proposal from Y Associates
If you're already investing in search — or just starting out — Microsoft Ads is a cost-effective, often underused way to grow leads and conversions.
We’ll handle everything and make it easy.