Podcast Advertising
Targeted, Dynamic Ads in Today’s Most Engaging Content
Podcasts are one of the most trusted, intimate, and fast-growing media channels. With dynamically inserted podcast advertising, your message can be placed across thousands of shows — targeted by genre, audience, and geography — without needing individual sponsorships.
At Y Associates, we build scalable podcast campaigns using dynamic ad insertion to deliver your audio ads within streaming podcast episodes across major platforms.
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Engage Audiences Through Trusted Voices
What Is Dynamic Insertion?
Dynamic insertion allows your pre-produced audio ad to be placed in real time across a vast network of podcast content. Ads are inserted into live streams or downloaded episodes — mid-roll, pre-roll, or post-roll — based on the listener’s profile, behavior, and location.
It’s like streaming audio advertising, but with the added benefit of highly engaged, loyal podcast audiences.
Why Dynamic Podcast Ads Work
- Massive Reach Across Genres
Deliver your ad across hundreds or thousands of relevant podcasts. - Efficient Targeting
Filter by location, age, gender, device type, show category, and listener behavior. - Brand-Safe Inventory
Run across premium networks like Spotify, iHeart, Audacy, and more. - Non-Skippable Format
Ads are inserted into downloaded or streamed episodes — heard during peak engagement. - Performance-Based Insights
Track impressions, listens, completions, and site actions via companion display ads.
Where Your Ads Can Run
- Spotify Podcasts– Access one of the largest podcast networks with dynamic ad insertion.
- Apple Podcasts– Reach a massive audience of podcast listeners.
- iHeartRadio Podcasts– Target premium shows and popular personalities.
- Audacy Podcasts– Connect with engaged listeners across a diverse portfolio.
- [Podcast Networks & Direct Buys] –
Partner with specific shows and networks for deeper engagement.
Targeting Capabilities
✅ Location (DMA, ZIP code, radius)
✅ Age & Gender
✅ Podcast genre & content category
✅ Behavioral segments (parents, homeowners, tech enthusiasts, etc.)
✅ Device & time-of-day
✅ Sequential audio ad delivery
✅ Retargeting via display or video post-listen
Use Cases
- Local business brand awareness
- Franchise and multi-location messaging
- Healthcare, legal, and financial marketing
- Product or seasonal promotions
- Government, nonprofit, and public safety campaigns
What Y Associates Handles
🎧 Audio Scriptwriting
🎧 Voiceover + Production
🎧 Audience & Show Category Targeting
🎧 DSP Buying & Bid Management
🎧 Creative Companion Banners (optional)
🎧 Tracking & Reporting on Key Metrics
Expand Your Audio Footprint
Podcast ads via dynamic insertion offer a powerful combination of
engaged listeners, scaled delivery, and actionable reporting — perfect for brands that want to reach niche or local audiences efficiently.
Launch Your Podcast Ad Campaign with Y Associates
Ready to connect with engaged listeners through high-impact podcast advertising?