OTT/CTV Video Advertising
Stream Your Message Straight to the Living Room
TV isn’t what it used to be — and that’s a good thing for marketers. With OTT (Over-the-Top) and Connected TV (CTV) advertising, your video ads appear on platforms like Hulu, Roku, Amazon Fire, and smart TVs, targeting users based on who they are — not just what they’re watching.
At Y Associates, we help you run targeted, unskippable video ads on the shows your audience streams every day.
Get A Free Proposal!
Reach Audiences on Premium Streaming Platforms
What Is OTT/CTV Advertising?
OTT (Over-the-Top) refers to streaming content delivered over the internet — bypassing traditional cable or satellite TV.
CTV (Connected TV) is the device used to stream that content (like Roku, Apple TV, or Smart TVs).
Your ads appear just like traditional TV commercials — but with the targeting power of digital media.
Where Your Ads Appear
Your video ads will be placed on top-tier streaming services, ensuring high-quality impressions across:
- Hulu
- Disney+
- Max
- Prime Video
- Paramount+
- Peacock
- Tubi
- Pluto TV
- And more premium streaming networks!
OTT vs. CTV — What's the Difference?
OTT = The Platform
Hulu, Sling, Peacock...
Ad buys through DSPs
Content-level targeting
CTV = The Device
Roku, Smart TV, Fire Stick...
Device-level targeting
Household-level attribution
Ideal For:
- Brands looking to scale high-impact awareness
- Local service businesses building trust
- Healthcare, legal, real estate, automotive
- Multi-location and franchise models
- Event promotion and public service campaigns
At Y Associates, we manage both seamlessly under one unified campaign.
Why Y Associates?
We combine the creative, the media strategy, and the programmatic platforms needed to make your OTT/CTV campaign work — whether it’s your first video ad or part of a full-funnel, cross-channel strategy.
Let’s Stream Your Brand Where It Matters
We strategically place your video ads across premium streaming platforms, optimizing performance for engagement and conversions.