Digital Marketing for
Ballot Initiative Committees
Educate. Persuade. Mobilize Voters.
Winning a ballot initiative requires more than a good idea — it requires awareness, education, trust, and timely action. At Y Associates, we partner with coalitions, community leaders, and campaign teams to build and run digital campaigns that inform the public, shape perception, and drive votes.
Whether you’re promoting a new policy or fighting a repeal, we provide the tools and strategy to help your measure succeed.
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Issue campaigns that get attention, earn trust, and win at the polls.
Who We Work With
- Local, regional & statewide initiative committees
- Nonpartisan ballot campaign organizations
- Political consultants & legal compliance teams
- Advocacy groups backing specific measures
- Opposition campaign teams
- Community alliances and coalitions
- Education, public health & infrastructure initiatives
What We Help You Do
📣 Raise Awareness & Build Support
We run paid digital campaigns across social, search, video, and native platforms that introduce the issue and explain the impact.
🧠 Educate Voters With Clear, Concise Messaging
We build landing pages, videos, and content that simplify complex ballot language and help voters make informed decisions.
📍 Target Specific Voter Segments
From likely voters to key demographics, we use geo-targeting, platform data, and list matching to deliver highly effective outreach.
✅ Drive Turnout With Action-Based Campaigns
From early voting reminders to last-minute GOTV pushes, we help turn awareness into action with urgency-based creative and targeting.
📊 Measure Sentiment and Optimize Strategy
With real-time data, we can assess message resonance, voter engagement, and regional response — then adjust fast.
Services We Provide for Ballot Initiatives
- Facebook, Instagram, YouTube & OTT/CTV awareness ads
- Google Search & Performance Max for issue education
- Native display & sponsored content across local sites
- Custom landing pages for education & endorsements
- Retargeting for undecided or low-engagement voters
- Email & SMS campaign integration
- SEO & reputation defense for contested issues
- Real-time reporting dashboards & compliance support
Why Ballot Campaigns Choose Y Associates
We know the unique challenge of campaigning on an issue — not a person. That means your digital marketing must be smart, clear, strategic, and fast-moving. Y Associates brings both political expertise and marketing firepower to help you make your case, gain public trust, and drive votes where they matter most.
Let's Get Started
Ready to engage voters and drive support for your initiative?
Reach out today to start building a digital strategy that will influence public opinion and increase voter turnout.